GEICO Needs to Leave the Dark Ages

Can we finally call it quits to those caveman ads?  Hey, they were funny at one point.  Very original.  Could be watched over and over.  And, now they’re boring.   An over-played joke.   Gives you the “where’s the remote, must be something better on” feeling.

GEICO has many ad themes.  (1) Caveman, (2) Lizard, (3) Dramatic story as told by celebrity fill-in.  (4) Race cars.  You can see the whole list of ad campaigns on wikipedia.  GEICO on Wikipedia.  The caveman ads are by far the worst in the lineup now after at one point being the most popular.  So, what happened?  It’s pretty simple…you can only run the same basic joke some many times.  They could keep if they tried another punchline, but they haven’t changed.  “So easy a cavaman can do it” was funny about 2 years ago.

So easy GEICO can't change it
So easy GEICO can keep it running?

TIme to fire that ad agency. the Martin Agency.  Or, at least tell the Martin’s to find a new theme.  It shouldn’t be that hard.  Similarly, with so many other GEICO ad themes, why does it need to continue.  GEICO/Martin Agency has print and TV ads for Caveman.  Frankly, I don’t see the point.  For a print ad, a blank white page with the word in the middle would be more effective than to see another caveman pic.

Do you remember that Caveman also made it to primetime TV?  Now, there’s a winner.  *Stunned*, simply bowled over that show didn’t make it.  Head to the race track now and bet on that horse.  Not.  Well, it ran from October 2, 2007 to November 13, 2007 (about 6 or 7 shows).  The show was actually placed on hold in conjunction with the Writers Guild of American Strike.  Caveman was cancelled before the strike ended.  GEICO then has attempted to resurrect the fun.  They’re fun is my loss.

There must be something else.  Hire a new agency if you have to.  You obviously have the ad budget and good brand recognition.  What’s the hold up?  Or, shall I say, where’s the light?


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